Rob Schenk is a United States trial attorney and editor of  WeddingIndustryLaw.com, an online resource of news, information, and legal materials for North American wedding professionals. Since 2012, Rob has become one of his country’s most prominent “Wedding Lawyers,” a special designation for lawyers representing  wedding and event industry professionals. He is the founder of WedFormz.com, a database of downloadable contract templates for wedding and event businesses. Rob’s expertise has been featured in Time, Huffington Post Weddings, Petapixel, and Yahoo News, and he's spoken at WPPI, Wedding MBA, and Destination Wedding Planner's Congress, among others.

Show Notes

Conversation Highlights

[03:23] Rob’s background in law

[06:12] How competitors can turn out to be your colleagues with the right mindset

[07:58] Developing relationships with other professionals out of the industry

[09:13] Types of problems can happen if a wedding vendor doesn’t have a contract

[10:47] Key items are usually missing in wedding industry contracts

[12:47] Why it is important to avoid gross negligence

[14:29] Advice for young DJs on making a living in this business

[19:28] Laws in a pandemic situation

[23:48] What happens when a deposit or a retainer or whatever is nonrefundable

[29:49] Ways to stay calm and keep business surviving during COVID-19

[34:28] Know your obligations and take responsibility legally

[40:13] How long has he been in business & how does he work with the wedding industry

[46:45] Difference between employees & freelancers

Remarkable Quotes from Rob Schenk

[07:12]  If you set your payments up such that if the client cancels and you want more money or you need more money you're still out, you're still in the hole in a certain way, then you need to structure your payment program such that you're not going to be.

[08:25] Because there is a quirk in the liquidated damages law, and that is, it can't be a punishment. It has to represent your reasonable exertions throughout the duration of the contract.

[10:45] The concept and the contract or the nonrefundable retainer or deposit typically is with regard to the client canceling for the reasons that are within the client's control.

[11:23] Liquidated damages means that if, if there's an amount that you want to hold onto or an amount that you want to be obligated to be able to be owed, if the client cancels that event under their own control, that's its own, has its own set of rules.

website. http://www.weddingindustrylaw.com

Covid-19 Amendment Template with Guide

WEDFORMZ, LLC

Click Here to Download the PDF - Covid19 Contract Amendment

 DISCLAIMER

 THIS DOCUMENT IS A TEMPLATE AND CANNOT TAKE THE PLACE OF LEGAL ADVICE PROVIDED TO YOU BY LOCAL COUNCIL.

 YOU ARE STRONGLY ENCOURAGED TO SEEK OUT AN ATTORNEY IN YOUR AREA BEFORE USING THIS TEMPLATE.

WEDFORMZ, LLC

GUIDE TO

AMENDMENT TO EVENT SERVICES CONTRACT

DUE TO COVID-19

1. GUIDE SUMMARY

            What is this template?

The Amendment to Event Services Contract Due to COVID-19 outlines both parties’ basic rights and obligations moving forward in rescheduling the event.

            When should I use this template?

            This template may be used when:

(a) You and the client had a signed, written contract for an event that cannot go forward as scheduled due to Covid-19; and

(b) You and the client have been successful in finding a new date for the event but are anticipating that costs, payment terms, or services may be different moving forward.        

1. DISCLAIMER (PLEASE READ)

            WedFormz, LLC is not a law firm. The information contained in this Guide is general legal information and should not be construed as legal advice to be applied to any specific factual situation. No template, like the one enclosed, can meet all legal needs for every jurisdiction. You should not rely on the enclosed template without first consulting an attorney in your area.

            The information in this Guide and the enclosed template are provided “As is,” without any warranty as to the quality, accuracy, timeliness, or fitness for any purpose. Neither WedFormz, LLC, or its employees, owners, or agents, shall be liable for any damages of any kind arising out of the use, or the inability to use, either this Guide or the enclosed template.

The use of the enclosed template does not constitute an attorney-client relationship between you and WedFormz, LLC, its employees, owners, or agents. WedFormz, LLC cannot and does not provide legal advice, opinions, explanations, recommendations, or strategies with regard to the enclosed contract template.

III.       USING THE CONTRACT AMENDMENT TEMPLATE

This template is meant to be modified to fit your particular business needs. As such, please think of the document as the framework of a house. No two people will build the same house.  Some folks like modern homes. Some folks like rustic cabins. You are free to add or subtract items as you see fit. For example, you may wish to alter the amount of days you have to issue a refund in the case of a force majeure event (and you are unable to reschedule).

Please keep in mind that you are STRONGLY ENCOURAGED to consult an attorney in your area prior to using this contract template, whether modified by you or not.

Sometimes you will be prompted to ‘write-in’ information such as your business name, the State and County in which your business operates, or costs for extra services. Make sure you fill in all the blanks with the requested information.

Sometimes you will be prompted to ‘write-in’ a timeframe [“____ days”]. Select the amount of days that is suitable for you.

FEEL FREE TO MAKE ANY CHANGES TO FONT, LAYOUT, ETC. Put in your logo, make the thing purple, or whatever.

1. TERMS

Introduction and Recitals:   The introductory paragraphs introduce the type of document and the parties involved. The “WHEREAS” and “NOW, THEREFORE” portion is called the “recitals.” This helps provide a frame of reference for the purpose of the document.

In this instance, the parties are agreeing that there is an original contract that cannot go forward because of Covid-19. Both parties intend to be bound by the original agreement, except to the extent that you both agree to make changes, like the date (duh) or amended services (more on that later).

4. Service Contract. Lays out that the Parties are agreeing to move forward with the original agreement, with the exception of any changes you place in Section 2.
5. Amended Terms. Input the new date, as well as ANY CHANGES TO COST, PRICE, EXPENSES, OR THE SERVICES. For example, will you incur more expenses that get passed on to the client? Are you going to be offering fewer assistants, or flowers, or room, etc? MAKE SURE EVERYTHING THAT IS DIFFERENT FROM THE ORIGINAL CONTRACT IS PLACED IN THIS SECTION.
6. Provides that the Parties shall not be liable to one another on account of the event having been postponed the first time.
7. Force Majeure. Sets forth what happens in case an unforeseen event (like Covid-19!) prevents performance AGAIN. Input the City and County in which the Rescheduled Event is to take place. Covid-19 is going to be a real concern in the months that follow, so pandemic is addressed at length.

“Pandemic” is defined so that the Parties do not fight about it later. As with any other portion of this template, feel free to alter this language as you see fit.

Still, the Parties are always able to mutually agree to other definitions. In other words, as long as you and the client both agree, you generally can do what you want.

5. Rescheduling Due to Force Majeure. Sets forth what happens when the Parties are unable to reschedule the Rescheduled Event in the case of a force majeure event. The Parties must make reasonable efforts to reschedule! SELECT ONLY ONE OPTION.

• Option 1: Client is to purchase wedding insurance and you are to keep all monies in the case of a force majeure event. YOU ARE STRONGLY ENCOURAGED TO HAVE LOCAL COUNCIL REVIEW.
• Option 2: You return all monies paid to you minus your reasonable expenses.
• Option 3: You return all monies paid.

Signature Line. Write in your business name in this section. You may wish to use your business entity’s name as it appears on its certificate of registration or articles of organization/incorporation, if applicable. For example, “Fancy Pants Photography, LLC.” For the sake of brevity, in the remainder of the contract, your business is referred to as “Vendor.”

A Company representative’s signature goes on the top line. That same person’s printed name then goes on the ‘By’ line. The Company representative’s position (ex. “Owner,” “Manager,” “President,” “Supreme Commander,” etc.) goes on the ‘Title’ line.

Date. Both parties should sign and date the document. 

TEMPLATE STARTS NEXT 

AMENDMENT TO EVENT SERVICES CONTRACT

DUE TO COVID-19

This Amendment to Event Services Contract Due to COVID-19 (the “Amendment”) is made and shall be effective as of the date indicated below, by and between the undersigned event professional (the “Vendor”) and client (the “Client”), hereinafter together referred to as the “Parties” or as “Party.”

WHEREAS, the Parties entered into a service contract (the “Service Contract”) in which the Vendor agreed to provide event-related services at the Client’s event (the “Original Event”);

WHEREAS, the Parties mutually agree that the Original Event cannot or may not take place on the scheduled date due to circumstances surrounding the COVID-19 pandemic;

WHEREAS, the Parties desire to reschedule the event (the “Rescheduled Event”) and, except as set forth below, intend to remain bound to the terms of the Service Contract;  

NOW, THEREFORE, in consideration of these promises and the mutual promises contained herein, the Parties agree as follows:

1. Service Contract. The terms of this Amendment shall supersede any conflicting terms in the Service Contract. Otherwise, the Parties agree to remain bound to all terms contained in the Service Contract.
2. Amended Terms.:

DATE OF RESCHEDULED EVENT: ______________________________________

AMENDED PRICE: _____________________________________________________

AMENDED EXPENSES/COSTS: _________________________________________

AMENDED SERVICES FOR RESCHEDULED EVENT: _____________________

________________________________________________________________________

MISC. _________________________________________________________________

3. Release. The Parties hereby fully and forever release and discharge one another from any claims for damages arising from breach of contract due to the postponement of the Original Event.

4          Force Majeure. Neither Party shall be responsible for any failure to perform any obligation under the Service Contract due to unforeseen circumstances or causes beyond that Party’s reasonable control, including acts of God, pandemic situation, war, riot, acts of civil/military authorities, fire, floods, or labor strikes.

Unless mutually agreed to by the Parties, the term “pandemic situation” shall mean all of the following: If Federal, State, or Local government of [CITY & COUNTY OF EVENT], due to Covid-19 or any other infectious disease, issues any law, ordinance, or similar proclamation within sixty (60) days of the Rescheduled Event (regardless of the expiration date of such law, ordinance, or proclamation) (a) requiring physical distancing, personal protective equipment, or otherwise limiting interactions at public or private gatherings or (b) limiting any gatherings to 100 persons, or if Federal, State, or Local government of the Client’s residence issues any law, ordinance, or similar proclamation within sixty (60) days of the Event (regardless of the expiration date of such law, ordinance, or proclamation) that prohibits Client's travel to the Event location.

Should the Event be canceled due to any force majeure event, the Parties shall make reasonable efforts to reschedule within one year of the canceled event. Any monies previously paid shall be retained by Vendor for the new date.

5. Rescheduling Due to Force Majeure. Parties are to select one of the following:

____    Client agrees to purchase wedding insurance with a ‘cancellation policy’ covering losses arising from force majeure events. Client assumes the risk of loss due to cancellation in case of force majeure event, and should the Parties be unable to rebook the Rescheduled Event within one year, Vendor reserves the right to keep all monies previously paid, or to the fullest extent of the law.

____    Should the Parties be unable to rebook the Rescheduled Event within one year, Vendor agrees to refund monies previously paid minus out-of-pocket expenses incurred. Refunds shall be paid to Client within ninety (90) days of Parties mutual agreement that the Rescheduled Event cannot be reasonably rebooked within one year. The vendor may not unreasonably delay refund of monies.

____    Should the Parties be unable to rebook the Rescheduled Event within one year, Vendor agrees to refund ALL monies previously paid. Refunds shall be paid to Client within ninety (90) days of Parties mutual agreement that the Rescheduled Event cannot be reasonably rebooked within one year. The vendor may not unreasonably delay refund of monies.  

Ron is well known for his talent, knowledge and willingness to share which makes him a highly respected teacher from the stage. Much has been taught about the sales process and how to persuade customers to sign on the “bottom line.” The more important lesson that is often lacking, however, is how to deliver the "WOW!" level experience your customers want, expect and insist upon once they’ve committed to you and your service or product.

In today's consumer driven marketplace, relying solely on the delivery of basic customer service isn't going to cut it if you want to build a base of high-spending, loyal, raving customers. You must be prepared to exceed their expectations in amazing ways.

Speaker Show Notes

This episode of Wedding Talk Radio features Colin Cowie, an international event and wedding planner. He has worked with big celebrities of our time, and his 35 years of experience in the industry allows him to talk comprehensively about event planning. He highlights that it’s important to keep the runway going in the midst of the COVID-19 epidemic. Also, he believes that this downtime can be an opportune time to reestablish your business so that you’ll be ready for the big comeback.

Join Kyle and the rest of the wedding professionals in the show in learning from the practical tips and insightful words of the expert in the wedding industry.

Colin Cowie has led an extraordinary life.  He arrived in the U.S. from South Africa in 1985 and it was his smarts, personality, and stylish sensibility that led him into the fast-tracked, glamorous world of planning over-the-top parties for the who's who of royalty, celebrity, and business. Respected around the world as an arbiter of style, Colin Cowie has been at the forefront of event and wedding planning for the past 25 years, creating trends and raising the bar for the ultimate guest experience.

Colin has created some of the most talked-about events in the world, including the multi-million dollar opening of the Cosmopolitan Hotel in Las Vegas, Palm Island Dubai and Atlantis as well as Oprah Winfrey’s Legends Ball. In addition to Oprah, his celebrity clients include Jennifer Lopez, Ryan Seacrest, Jimmy Iovine, Kim Kardashian, Lil Wayne, Nicole Kidman, and Demi Moore, to name a few. Colin’s corporate clients include Audemars Piguet, Dom Perignon, Davidoff of Geneva, Warner Bros, CBS, Cash Money Records, The Whitney Museum, Architectural Digest, Kerzner International’s One and Only Hotels, Cosmopolitan Magazine and InStyle Magazine.

Colin Cowie is an authority on living with style; an author of 10 best-selling books that are sold around the world, currently writing his 11^th title, and a celebrated television personality who spent 7 years on the HSN Network.

Beyond entertaining, Cowie's work extends into the hospitality arena where he oversaw the renovation of the Mira Hotel in Hong Kong with 600 guest rooms, 3 restaurants, the ballroom, spa, and all common areas.  Residential projects include private homes in Los Angeles, Miami, and New York.  From 1997 – 2001 Colin was a national spokesperson and designer for Lenox with his signature line of china, crystal, and silverware sold in more than 500 retail stores. Colin also served as creative director for NetJets from 2007 through 2009, focusing on creating the greatest customer service experience in private aviation.

Colin Cowie and his work have been prominently featured in publications including The New York Times, The Wall Street Journal, Time Magazine, O, The Oprah Magazine, People, Elle Decor, InStyle, Town & Country, House Beautiful, etc. and on television shows including The Oprah Winfrey Show, CNN, Ellen DeGeneres, The Today Show, and Access Hollywood.

Colin sits on the board of several philanthropic organizations focusing on arts, education, healthcare, and mentorship programs in South Africa and is devoted to supporting young people create a better future for themselves.  His charities include Lalela, Ubuntu, The Phelophepa Train of Hope, Infinite Family, and The Turning Point Foundation.

Website www.colincowie.com

• Colin Cowie Lifestyle
• 256 West 36th Street, 4th floor,  NYC   10018
• 212-396-59007
• inquiries@colincowie.com

Colin Cowie's Books

Show Notes

Conversation Highlights

[01:00] Colin shares his personal experiences and thoughts about the positive effects of the pandemic on people’s life
[04:55] Some ways on how to slash expenses
[06:14] Take the opportunity to think about what and how can you use this downtime effectively
[07:12] Colin mentions that he applied for PPP
[08:02] Figure out what does your business look like when you come back
[09:05] Practical tip #1: Get a safe environment for your team
[09:25] Practical tip #2: Give the team education and all the tools that they need
[10:18] Practical tip #3: Figure out what does the event look like when the business comes back
[03:03] The idea of categorizing people: A snapshot
[14:32] The need to learn the great realization this COVID-19 pandemic
[16:37] Shelly brings out the concern on responsibility in protecting clients.
[22:14] Coleen asks for recommendations from Colin.
[26:12] Kyle seeks for some tips on how to reinvent one’s wedding business.
[27:38] Colin talks about his own grandiose wedding.
[32:51] A show and a book (Above and Beyond: How to Stand Up in a Crowd) are coming soon
[39:06] What’s Colin's next big event?
[39:59] Colin recommends conferences.
[41:45] Kelly asks if there are sources of information that Colin recommends
[42:35] Colin talks about the competition in the wedding industry
[47:35] What does Colin look for in a creative partner?
[50:29] Is Colin open for internship and conducting a workshop

Remarkable Quotes from Colin

[3:12] “We’ve been sent home cause we’ve forgotten to be humble. We’ve forgotten to have gratitude for everything. I think those are the two elements missing in so many areas of our lives. We move too fast and we take things for granted.”

[4:55] “It’s so important that we keep our runway as long as possible… You need to keep your business alive and slash every single expense that you have.”

[9:03] “What is the dialogue that we need within ourselves to get ready for the comeback?”

[26:44]  “My biggest takeaway is to be able to use this downtime to do everything…and be ready for the comeback.”

[47:29] “We have to be the best of what we do and we are masters of what we do.”

in 2015 Colin Cowie was the featured speaker at the National Association for Catering and Events (NACE) event.  Here is his talk. 

For this episode of Wedding Talk Radio, Kyle sits down with Kelly Bearden, the Director of the Small Business Development Center in California. He generously shares the guidelines and the salient information that business owners should know so they can avail the government funding this COVID-19 pandemic. He highlights that the government has this program to support small-scale business in standing against this crisis. So join Kyle and Kelly as they provide you with what you need to do to survive your business by availing PPP and PUA programs.

Special interview Thursday, April 30th about government funding during COVID-19. Whether it's immediate funding/financing programs or assistance with the government stimulus programs such as PPP "paycheck protection program" or PUA "Pandemic Unemployment Assistance"

SHOW TITLE:  Wedding Talk Radio With Kelly Bearden

Conversation Highlights

• [01:20] Rundown of today’s’ episode
• [02:10] Kelly gives a short background about himself
• [03:53] Getting to know SBDC
• [04:20] A short SBDC territory 
• [05:29] SBDC impact in Kern Country
• [08:52] SBDC is a high-quality business consulting agency.
• [10:46] SBDC contact information
• [10:46] Kelly gives a glimpse of the 2020 Strategic plan 
• [12:50] The US allots 3 Billion Dollars for innovation and technology projects
• [15:29] Kelly announces the schedule of a webinar that would help small businesses hustle in the midsts of pandemic

• [17:04] What’s new for SBDC after April 29?
• 19:36] Using Poll and giving away gift cards during the SBDC webinar to recognize the impact of the pandemic on small businesses

• [20:42] Discussion of the services of  SBDC for small business
• [21:56] Kelly shares the information that SBA portal will be opening soon for small business owners to start have their disaster -assistance application.

• [23:30] Kelly assists Kyle in applying for disaster assistance online.
• [26:00] Colleen airs her concern as a new company this time of crisis
• [32:30] Kelly informs  the group about Pandemic Unemployment    

            Assistance (PUA)

• [33:50] Angela from Enchanted Bridal asks if Kelly’s office has this service that will assist business owners in filing taxes.

• [39:14] Mike asks if SBA will be providing guidelines to calculate the Paycheck Protection Program (PPP)

• [46:13] How many are attending Kelly’s webinars?
• [47:33] Brian shares his concern on his loan application
• [54:25] Kelly gives further details and clarification on how the loan application goes

The Remarkable Quotes from Kelly

[21:11] “A very well can already be well-spent.”

[01:05:40] “What you need to do is you need to really document what you are doing in using this money.”

[01:09:42] “The thing is it’s gonna bounce back. People are still gonna get married.”

Get in Contact with Shane

Website: https://csubsbdc.com/csu-bakersfield-sbdc-central-california-sbdc

Local Number: 661 654 2856

LinkedIn: https://www.linkedin.com/in/kelly-bearden-0b67485

This episode of Wedding Talk Radio features Chris Evans, America’s foremost wedding business expert. He’s also an author and an expert in the sales and marketing industry. With his years of experience in the field, he now shares his great ideas on how to survive a wedding business in facing the pandemic. He also highlights that COVID-19 should be taken by wedding business owners as a huge opportunity to grow and expand their business through bright marketing tips and ideas.

Bridal Business Bootcamp is an educational platform for those in the Wedding Industry.
https://www.bridalbusinessbootcamp.com/
https://www.facebook.com/bridalbiz/

Show Notes and Links

 Wedding Talk Radio With Chris Evans

Conversation Highlights

• [01:12] Chris shares how he started with his wedding trade show business
• [06:25] Cancellation and rescheduling of weddings in this time of the pandemic           
• [09:36] Work-from-home tips on how to make a million dollars in the wedding business

• [11:46] Who is a high-end bride?
• [13:58] Colleen discusses on how referral works
• [15:48] Chris talks about the two types of referrals
• [16:54] shares about the demands of DJs  in the wedding industry today
• [20:29] Chris points out the two theories of The Bridal Business Boot Camp 
• [21:17] Tip in using Ring Cards as an effective promotional strategy
• [25:30] Chris’ idea of  Wedding in a Box
• [30:00] Victor’s shares his tuxedo rental business 
• [32:33] Sarah informs the group about their business (Euthology Medical Aesthetic)

• [33:24] Cathy sheds some light about the trends in the wedding industry in the coming months

• [37:51] Chris explains the challenges that rental business would face because of COVID-19

• [42:15] Colleen asks about promoting small weddings these days
• [44:28] shares on making packages for the working class and the high-end brides

• [44:28] Final words from Chris

The Remarkable Quotes from Chris

[08:02] “You’ll realize that you don’t want to control Googe search. What you want to control of was local search.”

[24:39] “If you create desire and when you feature the advantages and benefits, and you are helping the bride out. You are helping them. You are creating the wedding of their dream. How can that possibly be a bad thing?”

[55:39] “There’s a huge opportunity right now. Right now is the time where you can set yourself up to three to five years  from now.”

This episode of Wedding Talk Radio features David Tutera, a leading wedding and entertainment expert, an author, a professional speaker,  and a fashion designer. He is so enthusiastic in sharing his knowledge and insights to motivate wedding professionals to keep hustling this time of the pandemic. He reminds wedding planners and designers that they provide immense joy to people in their once-in-a-lifetime event as shown in the videos he generously shared. He even points out that it’s always good to balance career and family life by prioritizing what is important. 

Listen and learn from the expert in the wedding industry not just by his words but through the great projects that he was able to realize. 

David Tutera is an award-winning wedding planner, fashion designer, lifestyle designer, entertaining expert, author, professional speaker, and television star. Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Honored by Life & Style Magazine as "Best Celebrity Wedding Planner," David's impressive client list includes celebrities, royalty, politicians, and socialites. Tutera has hosted several hit television series, is a media go-to expert on weddings and celebrations and is a regular expert on various talk shows, and a contributor to numerous magazines. www.DavidTutera.com | Facebook

Here are David's Books on Party Planning and Weddings. Click on Any Book for more information or to look inside the book on Amazon

SHOW NOTES

Wedding Talk Radio With David Tutera

Conversation Highlights

• [01:15] David shares his thoughts about what is happening at the wedding industry today

• [02:27] A reminder that the wedding industry provides joy and fashion to people
• [04:40] The question: What we want to accomplish tomorrow for our families and our clients?

• [05:40] How does David maintain his upbeat and exciting personality
• [07:10] David’s realizations while staying at home with family
• [09:56] Changes and  hopes in the future of the wedding industry
• [12:00] The call to balance career and family
• [12:43] David as a “list” person - professional list
• [13:50] Shelly seeks for some pieces of advice on how to handle clients at this point in time

• [17:30] David talks about the video showing the 3-day affair of wedding planners and designers 

• [18:40] Kyle screen shares the video
• [21:51] Pieces of advice from David in taking opportunities 
• [26:45] David shares a 5-minute wonderful wedding video
• [32:02] David appears with her daughter which shows the real-life and the human in him
• [33:42] Considerations on how David chooses his vendors

• [35:05] The big event that is coming up in August: The DTE experience
• [36:02] What is coming soon for David?
• [36:20] Question for David: If you have the freedom to roam around the world, what’s the first thing that you'll do?

• [37:25] David’s thoughts about working from home
• [37:38] Will David attend the MBA this year?

The Remarkable Quotes from Kelly

[2:33] “We are all in a business where we have to remind ourselves that we provide joy...”

[8:33]  “If you prioritize what’s important both on the docket for your events or selling fashion or whatever it might be. You have to get done what you need to get done in the time frame you’re given so you can enjoy the life that you are supposed to be enjoying.”

[21:35]  “You have to be very open emotionally to be able to do a better job cause what we do is an emotional experience.”

[22:17]  “Understand what you have thought you’d been doing wrong or could have been doing better and what you’ll do next that can let you stand in the industry.”

Get in Contact with David

• Website: https://davidtutera.com
• Instagram: https://www.instagram.com/davidtutera/?hl=en
• Facebook: https://web.facebook.com/TheDavidTutera/?_rdc=1&_rdr
• Youtube: https://www.youtube.com/channel/UC-UVvL4rko-VU9ELyH1J-BA
• LinkedIn: https://www.linkedin.com/company/david-tutera

Our Guest on 4/22/2020 will be Shane McMurray of the Wedding Report. If you would like to be in the studio Audience please drop us an email.

SHOW TITLE:  Wedding Talk Radio With Shane McMurray

The next episode of Wedding Talk Radio presents Shane who is a known data insights specialist, a tech geek, and a competitive advantage enthusiast. He has a passion for understanding data and finding patterns on them. Kyle asked Shane to share how this data can be used in managing a wedding business in today’s marketplace and in this time of the pandemic. 

Conversation Highlights

• [00:20] Shane’s career path towards the wedding industry 
• [02:06] The birth of Wedding Report in 2005
• [02:46] The passion for understanding data 
• [04:00] Kyle’s question on data collection for your wedding business
• [07:00] Question on the frequency of collecting data
• [07:58] Data collection in this time of the pandemic
• [16:23] Shane’s sharing on the real picture of the wedding market today
• [23:16] Shane’s data showing the status of the wedding industry at this time
• [26:46] Sharing of wedding marketing techniques
• [33:29] Lucy’s sharing about a client  and his photography packages
• [35:57] Alex’s sharing about his clients 
• [37:57] The group’s sharing on upgrading packages and giving reviews
• [44:42] Shane’s contact information
• [45:08] Expert’s words from Shane
• [46:42] Kyle’s question on using data in your business
• [49:08] Alex’s Thinking Outside The Box tip
• [51:22] Kyle’s Every Door Direct Mail tip
• [54:57] Kyle’s concern on giving statistics to the overall value of a wedding

The Remarkable Quotes from Shane

[12:31] “From the economist perspective, people that are professionals, you have to look at the whole thing otherwise you don’t have the accurate picture of the full market.”

[30:20] “What else can I do to grow my business.”

The Wedding Report, Inc. is a research company that collects and forecasts wedding statistics for the wedding industry. The Wedding Report contains the only collection of wedding market research of its kind in the entire world.

Since 2005 we've collected over 500,000 survey samples and hundreds of thousands of other facts about the wedding industry. We've helped over a million couples betting understand how the decisions they make impact how much they spend. We've also helped tens of thousands of businesses and researchers all over the world gain a better understanding of the wedding industry.

Shane McMurray is the Founder of The Wedding Report, Inc. He holds a Bachelor of Science in Information Technology and a Master of Business Administration E-Business. He has 20 plus years' experience working with information and data.

He helped build one of the first systems allowing doctors to exchange information across health plans. He helped build a large enterprise system for program management connecting cost, schedule and risk data and is an Inventor on a patent for a subset of that work. He created a paper company with his wife in 2001 which evolved into The Wedding Report in 2005.

His research has been mentioned in the Wall Street Journal, New York Times, Forbes, and hundreds of other publications, magazines, books, and news articles worldwide. He has provided direct insight to eHarmony, Martha Stewart, Conde Nast, Blue Nile, Swarovski, and many other companies. A subset of his research is available in ProQuest and Ebscohost for universities, libraries, and schools to use.

https://wedding.report/